Why Exhibit or Sponsor?

The Manufacturing & Automation eXchange (MAX) connects you with professionals actively seeking new partners, tools, and technologies to drive performance. Exhibiting or sponsoring positions your company as a key player in their decision-making process. This is where conversations start, deals take shape, and momentum builds.

Top Reasons to Exhibit or Sponsor

Direct Access to Active Buyers

Reach professionals from across automation, assembly, adhesives, quality, safety, paint & coatings, and packaging – all in one space. MAX attendees are on the floor to evaluate technologies, compare equipment, and engage with offerings that are ready for real operational use.

Leads with Context and Credibility

MAX draws attendees who arrive with parts in hand, questions to ask, and challenges to address. The live, application-based format positions exhibiting companies as technical authorities, enabling deeper conversations, faster decision-making, and leads that are already informed.

Visibility That Attracts and Engages

MAX delivers more than booth placement. It creates a dynamic environment where your brand is seen in motion. With live equipment, Learning Hubs, and networking embedded directly on the show floor, sustained traffic flows naturally to and around your exhibit space.

Exhibitor Support That Cuts Real Costs

MAX covers drayage and material handling for shipments to the show site – expenses that often add thousands to a standard booth investment. This shared-cost approach, along with additional concessions based on booth size, reflects our commitment to presenting the event with the manufacturing community, not to it.

Presence in a Growth Market

With major investments from GE Appliances, LG, Hyundai, and others, the Southeast has become a center of industrial expansion. Exhibiting at MAX places your brand in front of professionals who are building new facilities, scaling operations, and actively seeking trusted manufacturing partners.

Sponsorships Aligned with Strategy

Whether you aim to drive thought leadership, increase booth traffic, or embed your brand within editorial content, MAX offers flexible sponsorship packages designed to fit your objectives – including speaking opportunities within our on-floor Learning Hubs.

Download the prospectus for detailed package options, pricing, and benefits.

Industry Leaders Across Sectors

Key Industries:

Automotive
Aerospace
Appliances
Electronics
Medical Devices
New Energy
Consumer Goods
Fabricated Metal
Industrial Equipment
General Manufacturing

Top Job Titles:

Manufacturing & Process Engineers
Plant Managers & Directors
Automation & Controls Professionals
Quality Assurance Leaders
Operations Executives
R&D Teams
EH&S Professionals
Corporate Management
Coating Line Managers

Why Attendees Visit the Exhibit Hall

Discover emerging tech and smart factory solutions

Hands-on demos from leading suppliers

Side-by-side product and vendor comparisons

Expert advice and actionable solutions

Educational sessions on the show floor

*Reflects top priorities from attendee surveys.

Exhibit Hall Traffic Drivers

12 Hours of Dedicated Exhibit Time

Ample time spread over multiple days ensures you connect with attendees at their convenience, maximizing your booth exposure.

Afternoon Pick-Me-Ups

Keep energy high with complimentary snacks and beverages each afternoon, encouraging attendees to stay longer and visit more booths.

Happy Hour in the Hall

Enjoy 1.5 hours of relaxed networking, innovation showcases, and fun on Wednesday, fostering meaningful connections in a casual setting.

Morning Mingle

Start Thursday with a complimentary breakfast, providing an excellent opportunity to meet and greet attendees before the day’s sessions begin.

Learning Hubs

Engage attendees with live, 15-minute presentations focused on real-world solutions, industry trends, and cutting-edge technology.

Main Stage Sessions

Benefit from interactive learning experiences right on the show floor, drawing crowds and encouraging foot traffic around exhibitor booths daily.