Aaron Lober is a senior marketing executive and GTM leader focused on driving growth for B2B technology companies serving complex, regulated industries. He currently serves as Vice President of Marketing for CADDi’s U.S. business, where he leads end-to-end go-to-market strategy across brand, product marketing, demand generation, ABM, events, and revenue development—partnering closely with Sales and executive leadership to build pipeline and accelerate enterprise adoption. Prior to CADDi, Aaron held senior marketing leadership roles across high-growth SaaS, bringing deep experience translating technical products into clear value for executive buyers. He’s known for building scalable, metrics-driven teams and programs that align cross-functional stakeholders around a single commercial strategy.