Need Approval to Attend MAX?
Let us help you get to MAX—it’s where leaders in manufacturing and automation connect, learn, and grow.
Show your manager you’re serious about growth, innovation, and results. Smart professionals make smart investments—and attending MAX: Manufacturing & Automation Exchange is one of them.
Participating in MAX will result in greater alignment on technology trends, stronger business connections, and sharper strategies that will move your company forward. MAX delivers the tools, insights, and relationships you need to elevate performance and drive transformation.
Get Buy-In with a Purpose-Driven Pitch
Use this strategy to build your case for attending:
Match MAX to Mission
Identify exhibiting companies, networking opportunities, and education sessions that speak directly to your company’s needs—whether it’s cost reduction, throughput gains, automation upgrades, workforce retention, or operational resilience.
Define the ROI
Lay out how your time at MAX will translate into real value—whether it’s vendor insights, implementation strategies, or new tools that can save time and money.
Name Your Goals
Show your manager what you’re aiming to solve—and how MAX helps. Whether you’re exploring smarter automation, looking to diversify your supplier network, or learning from real-world manufacturing success stories, MAX has you covered.
Bring It Home
Explain how you’ll share key takeaways with your team—through a debrief session, report, or new internal initiative.
Everyone Wins
By attending MAX, you’ll return with:
- Actionable strategies to improve quality, productivity, and flexibility
- Firsthand knowledge of cutting-edge automation and manufacturing solutions
- Fresh perspectives from leaders and peers tackling the same challenges
- New supplier and solution contacts you can tap into immediately
- You’ll return to your team not just energized, but empowered—with ideas, contacts, and tools to make meaningful impact
Learn, Connect, Lead
MAX isn’t just a trade show—it’s an exchange of insight, experience, and vision. With curated networking and interactive education built into the experience, you’ll get face time with fellow leaders, top vendors, and innovation drivers—all in one streamlined, high-impact event.
Build Your Proposal
Ready to ask for approval? We’ve made it easy:
- Use our Sample Approval Letter to customize your request.
- Include key challenges you’re looking to solve and exhibitors you plan to visit.
- Attach your estimated costs (travel, lodging, meals).
- Highlight how you’ll share what you learn with your team.
Tip: You can even include the MAX graphic or your company letterhead for a professional touch.
After the Event
After attending MAX, follow up with your manager to share key takeaways and how they align with your goals. Discuss new ideas, contacts, and how you plan to put them to work.
Show them that sending you to MAX wasn’t just a good idea—it was a smart investment.
